Frequently Asked Questions About Marketing on Star 99.1
What does it cost to market my business or promote my ministry or event on Star 99.1?
This is a little like asking what groceries cost. What’s your budget? Will you be shopping for bologna or steak? A week’s worth of shopping or a month’s? Star 99.1 works with all types of businesses and organizations. Some spend a little. Some spend a lot. So what you pay depends on your budget and most importantly, what you need to accomplish. Like most radio stations in America, we have rates, which is the unit cost of commercials. And we also have packages…which are simply aggregates of commercials, usually built with a discount. Marketers will buy a schedule of commercials to run over a few days, a week, a month, or year round. What you invest in airtime is an arrangement you work out with a Star 99.1 Marketing Specialist whicho help determine your goals, your budget, and your overall marketing campaign.
Can I get a copy of your rates and packages for commercials?
Sure, just email us at firstname.lastname@example.org and we will send those right over.
How do I get my commercial written and produced?
These services are available from Star 99.1 free of charge when you make a commitment to purchase commercial announcements. If you don’t have a commercial already prepared, we typically take some information from you and write a script from it. We ask you to approve the script and then we produce the commercial with a station voice and music. Then we ask you to also approve the final produced version before it goes on the air.
What’s the advantage of talking with a Star 99.1 Marketing Specialist?
A great many advantages are brought to the table when you meet with one of us. We have years of experience in helping businesses and organizations use radio effectively to increase market share and attract new leads and customers. Read just a few of our many success stories here. When we meet with you, we first find out what you want to accomplish. If we feel we can help you, we’ll then customize a radio campaign for your consideration, including relevant information targeted toward your goals. To connect with a Star 99.1 Marketing Specialist, just email us: email@example.com or call 732-469-0991, ext. 3317, for our Sales Manager, Lorraine Shaw.
Do you have any special arrangements for non-profit organizations?
Yes, qualified non-profits (5013c’s) can receive a discount on their advertising.
How many listeners will I reach with my marketing?
That depends on how many commercials you buy! According to Nielsen, Star 99.1 reaches over 500,000 listeners every week, so there are more than enough listeners to respond to your marketing. The key is to reach these listeners with frequency and consistency as you communicate relevant information about your business, ministry, or organization.